Bajaj Closes In On TVS As Ola Electric Drops To Third

Title: TVS Leads May EV Two-Wheeler Sales as Bajaj Closes the Gap

The electric two-wheeler market witnessed a dynamic shift in May 2025, with TVS Motor emerging as the leader. The month recorded impressive retail sales of 100,266 units, marking the second-highest monthly figure of the year. This article delves into the performance of key players like TVS, Bajaj, and Ola Electric, exploring the trends and insights shaping the industry.

TVS Motor: Leading the Charge

TVS Motor secured the top spot with 24,560 units sold, achieving a remarkable 107% year-on-year growth. This success can be attributed to the company’s aggressive expansion and diversified portfolio. TVS’s strategy has enabled it to capture a significant 24% market share, reinforcing its dominance in the electric two-wheeler (E2W) segment.

Bajaj Auto: A Close Contender

Bajaj Auto is not far behind, with 21,770 units sold and a 135% YoY growth. The company’s market share now stands at 22%. Bajaj’s consistent performance suggests a growing consumer trust in its offerings, positioning it as a formidable competitor in the EV landscape.

Ola Electric: Slipping to Third

Ola Electric, once a frontrunner, experienced a 51% YoY slowdown, selling 18,499 units. Despite retaining an 18% market share, Ola’s decline raises questions about its strategy and market positioning. Could this be a temporary setback, or a sign of shifting consumer preferences?

Ather Energy: Rising Star

Ather Energy, led by Tarun Mehta, is gaining momentum with 12,840 units sold, reflecting a 109% increase. Ather’s recent public listing and strategic initiatives have propelled it past Ola Electric in quarterly revenue, recording Rs 676 crore compared to Ola’s Rs 611 crore. This growth highlights Ather’s potential to reshape the competitive landscape.

Hero MotoCorp and Other Players

Hero MotoCorp’s return to the EV market is noteworthy, with sales of 7,164 units, marking a 191% increase. Other notable players include Greaves Electric, Pur Energy, BGauss Auto, Kinetic Green, and River Mobility, each contributing to the evolving market dynamics.

Insights and Trends

The E2W market is witnessing significant transformations, driven by innovation and consumer demand. Companies are expanding their portfolios and adopting aggressive marketing strategies to capture market share. The competition among major players like TVS, Bajaj, and Ola Electric is intensifying, pushing them to innovate and adapt rapidly.

Consumer Preferences: As consumers become more environmentally conscious, the demand for electric vehicles is set to rise. Companies that align their offerings with consumer expectations are likely to thrive.
Technological Advancements: The integration of advanced technologies in electric scooters, such as improved battery life and smart connectivity features, is attracting tech-savvy consumers.
Government Policies: Supportive government policies and incentives for electric vehicles are playing a crucial role in boosting sales and encouraging manufacturers to invest in this sector.

Conclusion

The electric two-wheeler market is at a pivotal juncture, with companies like TVS and Bajaj leading the charge. As competition intensifies, the focus on innovation, consumer engagement, and strategic expansion will determine the future leaders of this burgeoning industry. Are you ready to embrace the electric revolution?

For more insights, visit TVS Motor, Bajaj Auto, Ola Electric, and Ather Energy.