The era of engineers quietly working behind the scenes is fading fast. In today’s competitive technology landscape, visibility is as important as technical skill. At DevSparks Bengaluru 2026, AI and engineering creator Arsh Goyal urged developers to rethink how they approach their careers. Opening the event, the ThoughtSpot creator emphasized the need for engineers to adopt a creator mindset to stand out in an increasingly crowded market. His message was straightforward: developers need to make themselves visible as AI makes coding more accessible and implementation becomes increasingly commoditized. Great work alone is no longer enough if nobody knows it exists.
### Becoming a Creator: A Personal Journey
To illustrate his point, Goyal shared his own journey from being “just another engineer” to becoming a creator. An electronics and communication engineering graduate from NIT Jalandhar, he initially followed a conventional path, completing multiple internships before joining Samsung’s Memory Solutions team as a software engineer. At the time, he wasn’t creating content or building an audience. That changed when he began sharing his learnings and projects through LinkedIn posts.
Related Posts
Initially, the response was modest, but persistence paid off. “In the beginning, I got a few likes and not much else. But eventually, people started relating to what I was doing, and opportunities opened up,” Goyal recounted. His newfound visibility led to teaching opportunities and consulting roles, transforming his career trajectory. Goyal went on to deliver over 100 sessions at premier institutions like IITs and NITs, while also consulting for companies on software engineering and AI.
Goyal believes that becoming a creator opens doors to invaluable experiences and networks. “I’ve had conversations with Nvidia CEO Jensen Huang, met the team behind Gemini at Google, and visited Microsoft’s Cambridge Research Lab,” he noted, highlighting the unique opportunities that come with building in public.
### Developing a Creator Mindset
In an AI-first world, where much of the implementation work is automated, Goyal asserts that developers need a creator mindset to remain differentiated. Writing excellent code in isolation is no longer sufficient. The real advantage lies in combining engineering expertise with communication and dissemination of ideas. This approach not only enhances personal visibility but also attracts collaborative opportunities and industry insights.
The current technology landscape in India, with its vibrant startup ecosystem, offers a fertile ground for engineers to adopt this mindset. As more developers embrace public sharing of their work, they contribute to a culture of openness and innovation, which is crucial for sustaining India’s rapid growth in the tech sector. The practice of building in public also aligns with the global trend towards transparency and collaboration, reflecting a shift in how engineering talent is recognized and leveraged.
### Implications for India’s Startup Ecosystem
Goyal’s insights are particularly relevant in the context of India’s burgeoning startup ecosystem. As startups increasingly rely on talent that can not only deliver technical solutions but also drive innovation, the ability to stand out and communicate effectively becomes a valuable asset. This shift could lead to a more dynamic and interconnected tech community, where ideas and solutions are rapidly iterated and improved upon.
For Indian founders, engineers, and investors, the emphasis on building in public signals a need to cultivate environments that encourage transparency and knowledge sharing. As the trend gains momentum, stakeholders will likely focus on platforms and networks that facilitate public collaboration and visibility. This cultural shift could redefine success for engineers and open new pathways for career advancement, making it a critical area to watch for future developments.
