Pet healthcare startup Vetic has secured $40 million in a funding round led by Bessemer Venture Partners, with added support from existing investors like Greenoaks Capital, Lachy Groom, and JSW Family Office. This development highlights the increasing interest in India’s growing pet care market, driven by rising pet ownership and a shift towards organized healthcare services for pets.
## Vetic’s Integrated Approach
Founded in 2022 by Gaurav Ajmera, Vetic operates an integrated pet healthcare platform. The Gurugram-based company combines veterinary clinics, emergency care, diagnostics, surgeries, at-home veterinary services, insurance, pharmacy, and pet supplies under one umbrella. Currently, Vetic runs over 65 clinics across 11 cities and 15 emergency care facilities, serving more than 60,000 subscribed members. The startup plans to use the fresh capital to expand its clinic network and scale its veterinary workforce across in-clinic, at-home, and virtual care services. Vetic also aims to deepen its insurance and wellness offerings while investing in technology and AI capabilities to enhance service delivery.
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## Competitive Landscape and Market Dynamics
The funding round arrives as India’s pet care market experiences significant growth, with increasing disposable incomes and shifting cultural attitudes towards pet ownership. This trend has attracted numerous startups, such as Heads Up For Tails, Supertails, Wiggles, and Dogsee Chew, which have secured their own rounds of funding. Vetic distinguishes itself by offering a comprehensive healthcare operating system that maintains longitudinal health records for pets, standardizes care protocols, and integrates AI tools for triaging and diagnostics support. Despite the promising growth, Vetic’s rapid expansion has also led to increased operational expenses. The company’s operating revenue grew 2.5 times to Rs 62.9 crore in FY25, but losses also increased by 63% to Rs 65.6 crore due to expansion-related costs.
## Implications for India’s Startup Ecosystem
Vetic’s latest funding underscores the potential within India’s pet care sector, which is becoming an attractive investment avenue for venture capitalists. The sector’s growth is supported by a burgeoning middle class and an increasing willingness to spend on pet care and wellness. For Indian startups, particularly those in niche markets like pet care, Vetic’s success serves as a case study in leveraging technology and integrated services to capture market share. As the sector becomes more competitive, startups may need to focus on building comprehensive service ecosystems and adopting advanced technologies to differentiate themselves.
Looking ahead, Vetic’s plans to expand its Vet at Home services nationally will be a critical development to watch. For founders and investors, understanding how Vetic navigates its expansion while managing costs will offer valuable insights into scaling operations in a fast-evolving market. As the pet care industry continues to grow, the balance between expansion and profitability will be key for sustaining long-term success.
