B2B manufacturing and supply chain startup Groyyo has raised ₹90 crore (approximately $9.3 million) in a Series B funding round led by Cornerstone Ventures, with participation from existing investors. This funding is part of an ongoing ₹200 crore (around $20.8 million) round and will be used to expand Groyyo’s factory network and enhance its AI-powered design and trend forecasting capabilities. The company also aims to strengthen its presence in North America, Europe, and the Middle East.
### Groyyo’s Platform and Vision
Founded in 2021 by Subin Mitra, Pratik Tiwari, and former co-founder Ridam Upadhyay, Groyyo connects global fashion brands with a network of verified manufacturers. Its platform digitises the supply chain process, offering solutions from product design and trend forecasting to production tracking and logistics. The startup has built a network of over 470 manufacturers and served more than 45 international brands across ten countries. Groyyo also provides software that helps factories manage production, inventory, financing, compliance, and daily operations.
With the recent funding, Groyyo has amassed nearly $50 million, following a $27 million Series A round. The company counts Tiger Global, Alpha Wave, Sparrow Capital, and Stride Ventures among its investors. Groyyo’s international expansion, particularly in the US and UK, has enabled it to achieve a revenue run rate of ₹500 crore in FY26, with aims to exceed ₹3,000 crore in revenue over the next three years.
### Market Context and Competition
Groyyo’s fundraising comes at a time when global fashion brands are diversifying their supply chains away from China, seeking technology-driven solutions to improve visibility, reduce lead times, and optimise costs. The startup operates in a competitive landscape, facing rivals like Fashinza, Geniemode, and ZYOD, as well as broader B2B supply chain companies such as OfBusiness. The apparel and textile manufacturing market, valued at $120 billion across SMEs, presents significant opportunities for growth and innovation.
Last year, Groyyo acquired a majority stake in New York-based online women’s wear company Oussum Inc, bolstering its presence in the US B2B fashion retail market. This strategic move aligns with the company’s vision to become a leading player in the global fashion supply chain, leveraging technology to streamline and enhance manufacturing operations.
### Implications for India’s Startup Ecosystem
Groyyo’s success in securing substantial funding underscores the growing investor interest in technology-driven supply chain solutions within India’s startup ecosystem. As the company scales its operations and expands its geographical reach, it sets a precedent for other Indian startups aiming to capture international markets. This trend highlights the potential for Indian technology companies to play a pivotal role in reshaping global supply chains through innovation and strategic partnerships.
For founders and investors, Groyyo’s trajectory offers insights into the importance of leveraging technology to address industry challenges and meet evolving market demands. As the startup continues to expand its supplier network and enhance its platform capabilities, stakeholders should watch for its impact on the global fashion supply chain and its ability to drive efficiency and transparency in manufacturing processes.
