Bachatt Secures $12 Mn to Enhance Wealth and Credit Solutions
Fintech startup Bachatt has raised $12 million in a Series A funding round led by Accel, with participation from existing investors Lightspeed and Info Edge Ventures. This significant investment is aimed at expanding Bachatt’s wealth and credit solutions for non-salaried individuals, a segment that has largely been underserved in the Indian financial services market.
The Company and Its Offerings
Founded in 2025 by Anugrah Jain, Ankur Jhavery, and Mayank Agarwal, Bachatt initially focused on providing debt mutual fund investment services. The platform is tailored for merchants and self-employed individuals, allowing them to begin investments with as little as ₹100. The company has successfully executed over 20 lakh mutual fund transactions in February alone, highlighting its growing traction.
Bachatt plans to leverage the new funding to scale its AI-driven wealth management tools and introduce credit solutions. These offerings are designed to cater to the financial needs of the non-salaried sector, which includes a vast pool of 30 crore merchants and self-employed individuals in India.
Context and Competition
The fintech landscape in India is rapidly evolving, with many startups transitioning from mutual fund distribution to offering comprehensive wealth management services. The adoption of AI has enabled these companies to deliver personalized investment advice, targeting diverse consumer segments, including the middle class and non-salaried individuals.
Bachatt’s approach aligns with industry trends, as seen with other wealthtech firms like PowerUp Money, Scripbox, and ZFunds, all of which have raised capital to enhance their AI-driven offerings. The market is witnessing a shift as startups focus on democratizing wealth management, making it accessible to a broader audience beyond affluent investors.
Implications for India’s Startup Ecosystem
Bachatt’s recent funding round underscores the growing investor confidence in fintech solutions that address the needs of underserved market segments. The focus on AI-led tools reflects a broader trend in the industry, where technology is being leveraged to provide scalable and efficient financial services.
The company’s ambition to expand its user base to 3 crore over the next 12-24 months indicates the potential scale of impact such fintech solutions can have. By targeting the non-salaried segment, Bachatt is tapping into a market with a size of over ₹15 lakh crore, traditionally reliant on cooperative societies for savings and credit.
What Lies Ahead
As Bachatt moves forward with its expansion plans, the startup is poised to play a significant role in reshaping the financial landscape for non-salaried individuals in India. By enhancing its wealth and credit offerings, Bachatt aims to establish itself as a trusted financial partner, potentially setting a precedent for other fintech startups in the region.
For more information, visit Bachatt’s website.
