Bengaluru D2C Founders Crack Scale Code At D2CX Converge
As India’s digital economy accelerates towards a $1 trillion opportunity, the direct-to-consumer (D2C) sector is poised to unlock significant growth. This momentum was evident at the recent D2CX Converge event in Bengaluru, where over 65 early-stage D2C founders gathered to exchange insights and strategies. Hosted by Inc42 and Shadowfax, the event highlighted the potential of the D2C market as it prepares to cater to an estimated 500 million online shoppers by 2030.
### Building a D2C Brand That Scales
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A key session featured a conversation between Praharsh Chandra, cofounder of Shadowfax, and Siddharth Dungarwal, founder of Snitch. The discussion focused on Snitch’s journey towards a ₹1,000 crore revenue run and its omnichannel strategy. Dungarwal emphasized the importance of understanding consumer data and initially avoiding marketplaces to maintain brand control. This approach allowed Snitch to refine its consumer insights and scale effectively. The conversation underscored that omnichannel success stems from strategic channel management and a deep consumer focus.
### Reaching the ₹100 Crore Milestone in D2C
Another panel discussion, moderated by Shivam Dang of Shadowfax, included insights from founders like Manas Ranjan Hota of DrinkPrime and Vikas Lachhwani of mCaffeine. The dialogue explored how brands can achieve the ₹100 crore mark through disciplined execution. Emphasis was placed on evolving channel strategies, prioritizing retention over acquisition, and balancing product and pricing strategies. The panelists highlighted that sustainable growth requires a strong market presence and operational efficiency, rather than aggressive expansion.
The insights shared at D2CX Converge reflect the broader trajectory of India’s D2C sector. As digital adoption continues to rise, founders are finding innovative ways to scale their businesses. The event in Bengaluru showcased the city’s role as a hub for startup innovation, fostering collaboration and knowledge sharing among entrepreneurs.
Looking ahead, the D2C landscape in India is expected to grow as more brands leverage digital tools and consumer insights to expand their reach. Events like D2CX Converge play a crucial role in equipping founders with the strategies needed to navigate this dynamic environment.
