Vibhor Jain Takes Helm as Acting CEO of ONDC: A Strategic Transition
The Open Network for Digital Commerce (ONDC), a government-backed initiative in India, has appointed Vibhor Jain as the Acting Chief Executive Officer. This change follows the resignation of founding CEO Thampy Koshy, marking a significant leadership transition for ONDC.
A New Era for ONDC
Vibhor Jain, previously the Chief Operating Officer, steps into the role at a crucial time. His leadership is expected to guide ONDC through its next phase of growth and strategic decision-making. Jain’s appointment ends the interim leadership by the Executive Committee, which played a pivotal role during this transitional phase.
- Background: Jain has been instrumental in shaping ONDC’s operational framework since its inception. His deep understanding of the network’s goals positions him well to lead ONDC’s expansion.
- Strategic Focus: As a public digital infrastructure initiative, ONDC aims to democratize digital commerce across India, supported by the Department for Promotion of Industry and Internal Trade (DPIIT).
Leadership Insights
Suresh Sethi, an ONDC Board Member, expressed confidence in Jain’s capabilities: "The Executive Committee has guided ONDC commendably. Vibhor’s pivotal role in our operational framework assures us of his ability to lead during this transition."
Jain himself remarked, "Leading ONDC at this time is an honor. I’m committed to working with the Board and stakeholders to maintain our momentum in democratizing digital commerce."
ONDC’s Growth Trajectory
Since its launch, ONDC has recorded over 200 million transactions, with the last 100 million completed in just six months. This rapid growth underscores the network’s potential and the importance of effective leadership during this phase.
- Achievements: ONDC’s success in scaling transactions highlights the effectiveness of its operational strategies and the potential for further growth.
- Future Plans: As ONDC continues to expand, Jain’s leadership will be crucial in navigating new challenges and opportunities.
The Importance of Strategic Leadership
Jaxay Shah, another Board Member, emphasized the significance of Jain’s appointment: "Vibhor’s experience and commitment to ONDC’s mission make him well-suited to lead us forward."
This transition comes at a time when ONDC is making strategic decisions to enhance its national footprint. Jain’s leadership will be pivotal in ensuring that ONDC continues to build an inclusive and open digital commerce ecosystem.
Learning from Other Success Stories
Looking at similar initiatives, companies like Amazon and Flipkart have successfully scaled their operations by focusing on strategic leadership and operational excellence. These examples provide valuable insights for ONDC as it navigates its growth journey.
What Lies Ahead for ONDC?
As ONDC continues to expand, several questions arise: How will Jain’s leadership influence the network’s strategic direction? What new opportunities will emerge as ONDC scales its operations? These are critical considerations for stakeholders and observers alike.
Conclusion
Vibhor Jain’s appointment as Acting CEO marks a significant milestone for ONDC. His leadership is expected to drive the network’s strategic initiatives and enhance its impact on India’s digital commerce landscape. With a strong foundation and a clear vision, ONDC is poised for continued growth and success.
By focusing on strategic leadership and operational excellence, ONDC can continue to make strides in democratizing digital commerce in India. As the network evolves, Jain’s role will be crucial in shaping its future trajectory and ensuring its continued success.

















