KisaanSay Secures ₹34 Cr to Boost Distribution and Growth
KisaanSay, a burgeoning player in India’s direct-to-consumer (D2C) food sector, has successfully raised ₹34 Cr ($3.7 Mn) in a Series A funding round led by NABVENTURES’ AgriSURE Fund. This infusion of capital is poised to enhance the startup’s supply chain efficiencies, marketing, and hiring efforts, positioning it for significant growth in a competitive market.
Founded in 2023 by Nitin Puri, Manoj Karki, and Vaishali Puri, KisaanSay operates as a “direct-from-origin” food brand. The company connects Indian farmers directly with consumers, offering a diverse range of authentic farm products such as rice, ghee, oils, spices, dry fruits, and grains. KisaanSay collaborates with farmer collectives and farmer producer companies (FPCs) across India, ensuring transparency and authenticity in its product offerings. Through a co-brand and co-profit partnership model, it currently works with multiple farmer groups representing tens of thousands of farmers.
### Navigating a Competitive Landscape
KisaanSay’s funding comes at a time when the Indian D2C food market is witnessing a surge in consumer demand for health-oriented and minimally processed products. The startup distributes over 100 SKUs across 12 categories through an omnichannel network, including its direct-to-consumer platform and offline retail outlets in key markets like Delhi NCR. This approach aligns with the broader trend of consumers seeking transparency and quality in their food sources.
The competitive landscape in this sector is heating up, with several startups securing substantial investments. Notably, Anveshan, another farm-to-fork brand, raised about ₹48 Cr in 2025, while Two Brothers Organic Farms secured ₹110 Cr to expand its organic offerings. These developments indicate a robust investor interest in brands that emphasize direct sourcing and sustainability.
### Implications for India’s Startup Ecosystem
The rise of KisaanSay and similar startups underscores a significant shift in India’s startup ecosystem, particularly in the food and agriculture sectors. The D2C segment is projected to become a $300 Bn market by 2030, driven by innovation and new market entrants. This growth is not only reshaping consumer habits but also creating opportunities for farmers, fostering rural entrepreneurship, and enhancing supply chain efficiencies.
Investments in startups like KisaanSay highlight the potential for technology-driven solutions to address challenges in agriculture and food distribution. By empowering farmers and ensuring fair practices, such ventures contribute to a more equitable and transparent market.
### Looking Ahead
With the fresh capital, KisaanSay is well-positioned to scale its operations and expand its market presence. The focus on distribution, marketing, and hiring will likely enhance its ability to meet growing consumer demand and further solidify its position in the D2C food sector. As the startup ecosystem evolves, KisaanSay’s progress will be closely watched as a barometer of the sector’s potential to drive sustainable growth and innovation.
