B2B Agritech Startup Bijak Sees 25% GMV Decline in FY25; Losses Rise
Bijak, a B2B agritech startup, has reported a significant 25% decline in its gross merchandise value (GMV) for the fiscal year ending March 2025. The company, which facilitates agricultural commodities trading, saw its GMV fall to Rs 551 crore from Rs 732 crore in the previous year. This marks the second consecutive year of revenue decline, with losses increasing by 11% to Rs 61 crore.
Bijak: Company Overview
Founded in 2019, Bijak operates as a marketplace for agri-commodities, providing services such as logistics and working capital support. The company primarily generates revenue through its apps, including Bijak Mandi and Vyapaar, which accounted for over 99% of its Rs 548 crore revenue in FY25. Despite a substantial reduction in procurement costs, which fell 25% to Rs 538 crore, the company’s overall expenses remained high, leading to increased losses.
Context and Competition
The decline in Bijak’s financial performance comes amidst a challenging environment for agritech startups in India. The sector has seen fluctuating investor interest, with funding becoming more selective. Bijak has raised approximately $33 million to date, with a notable $20 million Series B round in January 2022. Despite this, the company faces stiff competition from other players in the agritech space, which are also vying for market share and investor attention.
Implications for India’s Startup Ecosystem
Bijak’s financial struggles highlight broader challenges within India’s startup ecosystem, particularly in the agritech sector. The decline in revenue and increased losses underscore the difficulties in scaling operations while maintaining profitability. As the startup landscape becomes more competitive, companies like Bijak must navigate complex market dynamics and investor expectations. The company’s performance may prompt a reevaluation of strategies and business models among similar startups.
Looking Ahead
Bijak’s future will likely depend on its ability to adapt to market conditions and optimize its operations. The company may need to explore new revenue streams or enhance its existing services to regain investor confidence and stabilize its financial position. As the agritech sector continues to evolve, Bijak’s journey will be closely watched by industry stakeholders and competitors alike.



















