DailyObjects, a direct-to-consumer (D2C) design and lifestyle brand, is setting ambitious targets for its financial growth. The company aims to double its net revenue to ₹220-230 crore by the end of FY26, up from ₹111 crore in FY25. Co-founder and CEO Pankaj Garg anticipates further revenue growth to ₹400 crore by FY27. This expansion highlights DailyObjects’ strategic focus on enhancing its market presence and profitability, a significant development in India’s competitive D2C landscape.
Company Expansion and Strategy
DailyObjects has been strengthening its market position through both online and offline channels. Currently, over half of its sales are generated from its website, bolstered by targeted marketing campaigns on social media platforms aimed at GenZ consumers. The brand’s offline presence is also expanding, with nine new retail stores launched in metro cities like Delhi-NCR and Bengaluru. These stores have reportedly been profitable since their inception.
Looking ahead, the company plans to open 20 additional stores this year in cities such as Hubbali, Visakhapatnam, Chennai, Pune, and Guwahati. This expansion is crucial as 40-45% of the demand for DailyObjects’ products comes from Tier II and III cities. The brand’s partnership with around 250 authorized Apple retail stores is also set to increase, further boosting its market reach.
Market Context and Competition
DailyObjects operates in a highly competitive D2C market, facing competition from brands like Chumbak and Bewakoof. Chumbak was acquired by GOAT Brand Labs in 2024, while Aditya Birla Fashion acquired a majority stake in Bewakoof in 2023 for ₹200 crore. These acquisitions highlight the growing interest and consolidation in the D2C space, emphasizing the need for strong market strategies.
In terms of funding, DailyObjects has raised $12 million to date, including a $10 million Series B round led by 360 ONE Asset in 2024. Recently, it secured ₹25 crore in debt from Trifecta Capital’s venture debt fund, reflecting investor confidence in its growth potential.
Implications for India’s Startup Ecosystem
DailyObjects’ growth trajectory is indicative of broader trends in India’s startup ecosystem, where D2C brands are increasingly leveraging both digital and physical channels to reach consumers. The company’s focus on reducing customer acquisition costs and increasing repeat customer rates is a strategic move to enhance profitability. With an average order value increase to ₹2,500 and gross monthly order values reaching about ₹22 crore, DailyObjects is positioning itself for sustainable growth.
The brand’s expansion into Tier II and III cities aligns with the increasing purchasing power and digital adoption in these regions, offering significant opportunities for growth. This strategy also reflects a shift in the Indian startup ecosystem, where companies are increasingly looking beyond metro cities to tap into new markets.
Future Prospects
As DailyObjects continues its expansion, the focus will likely remain on optimizing its product lines and enhancing customer engagement. The company plans to grow its existing product range, which includes smartphone accessories, bags, and wallets, rather than launching new SKUs. With the Indian D2C market poised for further growth, DailyObjects’ strategic initiatives could serve as a blueprint for other startups aiming to scale in this dynamic environment.
For more information, visit DailyObjects.
