KorinMi, a Gurugram-based skincare clinic, has secured Rs 10 crore in funding from the Lotus Herbals Innovation Fund to accelerate its expansion across India. This funding round is significant as it underscores the growing interest in Korean skincare treatments tailored for the Indian market, tapping into the burgeoning beauty and wellness sector in the country.
### KorinMi’s Unique Approach
Founded in 2024 by Reshbha Munjal and Jenovia Daun Jung, KorinMi has positioned itself as a pioneer in offering Korean skincare solutions specifically designed for Indian consumers. The startup operates physical clinics and also markets direct-to-consumer (D2C) skincare products. Since launching its first clinic in Gurugram in October 2024, KorinMi has served over 3,000 clients, offering a range of facial and hair treatments. Their process includes a 3D skin analysis followed by a personalized consultation with a doctor, ensuring each client receives a tailored treatment plan. Co-founder Jenovia Daun Jung, with her background in the Korean beauty industry, plays a crucial role in overseeing the treatment and consultation processes.
### Funding Environment and Market Context
KorinMi’s recent funding round follows an earlier Rs 3 crore investment in May 2025, led by former Kaya Skin Clinic UAE CEO Vikas Agarwal, among other angel investors. The Lotus Herbals Innovation Fund, which participated in this round, was launched in June 2024 with a $50 million corpus aimed at supporting early-stage beauty and wellness startups in India. This fund is part of a broader trend where investors are increasingly looking to capitalize on the rapid growth of the beauty and personal care market in India, which is expected to grow exponentially due to rising disposable incomes and a growing middle class that is increasingly conscious of skincare and wellness.
### Implications for India’s Startup Ecosystem
KorinMi’s success in attracting significant investment highlights the potential of niche market segments within the broader beauty and wellness industry in India. The startup’s focus on integrating advanced Korean skincare technology with local consumer needs sets a precedent for other companies looking to blend international expertise with domestic market demands. Furthermore, the involvement of established players like Lotus Herbals in the startup ecosystem underscores a trend where traditional companies are seeking innovation and diversification through strategic investments in startups.
With the new funding, KorinMi plans to expand its presence to major Indian cities such as Mumbai, Bengaluru, and Hyderabad, aiming to make Korean skincare treatments more accessible across the country. This expansion will likely spur increased competition in the skincare sector, prompting other startups to innovate and differentiate their offerings.
As KorinMi embarks on its expansion journey, the next steps will involve navigating the logistical and operational challenges of scaling across multiple cities while maintaining the quality and uniqueness of its services. For investors and founders in the Indian startup ecosystem, KorinMi’s growth trajectory will be a case study in successfully adapting global trends to local markets. The company’s ability to sustain its growth and manage competition will be a key area to watch in the coming months.
