RAS Luxury Skincare Raises $5 Million in Funding Led by Unilever Ventures
RAS Luxury Skincare, a prominent player in the farm-to-face beauty sector, has recently secured $5 million in Series A funding, spearheaded by Unilever Ventures. This significant investment marks a pivotal moment for the Raipur-based company, which has also attracted the attention of the Amazon Smbhav Venture Fund. Existing investors, including Sixth Sense Ventures and notable angel investors like Keki Mistry’s family, have also participated in this funding round. This development comes on the heels of a $1.5 million pre-Series A round from Green Frontier Capital, a New York-based climate-focused venture capital firm.
Expanding Offline Presence
Founded by Sangeeta Jain and her daughters, Shubhika and Suramya, RAS Luxury Skincare is renowned for its luxurious skincare and beauty products, which blend natural ingredients with scientific formulations. The startup’s vertically integrated research facility and farms in Chhattisgarh ensure a high level of control over quality and sustainability.
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With the fresh infusion of capital, RAS Luxury Skincare plans to expand its retail footprint across India. The company aims to open 50 more exclusive brand outlets (EBOs) over the next three years, adding to its current two EBOs. The goal is for offline channels to contribute approximately 25% of its revenue within the next four years. In addition to new retail stores, the funds will be used for talent acquisition, research and development for new product lines, marketing, and tech enhancements.
RAS’ Market Presence
RAS Luxury Skincare has experienced impressive growth, with a 140% compound annual growth rate over the past year. More than half of its revenue comes from direct-to-consumer channels, while the remaining sales are generated through e-commerce and quick commerce platforms, including Nykaa, Amazon, Flipkart, Tira, Blinkit, Zepto, and Myntra.
Leadership Insights
Shubhika Jain, Founder and CEO, shared her vision for the company’s future: "Luxury skincare in India is growing rapidly as consumers increasingly value natural, authentic, and high-performance products. With this funding, we aim to accelerate our vision of becoming India’s top luxury skincare brand while expanding globally. We remain committed to sustainability, innovation, and profitability."
Pawan Chaturvedi, Partner and Head – Asia, Unilever Ventures, expressed his support for RAS Luxury Skincare, stating, "We are delighted to support RAS on its journey to create a luxury skincare brand from India that seamlessly combines the richness of Indian heritage with the needs of the modern consumer for superior products. As a vertically integrated brand, RAS is uniquely positioned to deliver on its promise of sustainability, safety, and products that deliver. We believe that over the next 5-7 years, the premium beauty market in India will witness significant growth, and RAS, with its distinct value proposition, is well poised to capture this opportunity."
Abhijeet Muzumdar, VP Corporate Development, Amazon and Head of Amazon Smbhav Venture Fund, added, "Recently, we signed an MoU with DPIIT to propel India as a global manufacturing hub. As part of this endeavor, we are excited to support RAS Luxury Skincare’s next phase of growth. Through our USD 350 million Amazon Smbhav Venture Fund and our association with DPIIT, we remain committed to fueling India’s economic development by supporting small businesses and entrepreneurs."
A Look Ahead
The recent funding round for RAS Luxury Skincare underscores the growing demand for luxury skincare products in India. With its focus on sustainability, innovation, and quality, RAS is well-positioned to capitalize on this trend. The company’s strategic expansion plans, coupled with the support of prominent investors, signal a promising future for RAS Luxury Skincare as it continues to make its mark in the beauty industry. As the premium beauty market in India evolves, RAS Luxury Skincare’s commitment to excellence and its unique value proposition will likely set it apart in a competitive landscape.
