As more Indian MSMEs look to expand overseas, logistics is becoming just as important as the product itself. While technology has made global supply chains more accessible, many small businesses still struggle with customs, fragmented logistics networks, and compliance. This challenge was a focal point at the MSME Sparks 2026 event held on June 26 in Bengaluru, where industry leaders like Dibyanshu Tripathi, CEO and Co-founder of Hexalog, discussed how technology and smarter supply chains can help MSMEs compete globally despite an increasingly uncertain trade environment.
### The Role of Hexalog in MSME Export Growth
Hexalog, a logistics company co-founded by Dibyanshu Tripathi, aims to bridge the gap for MSMEs by aggregating freight volumes across these small enterprises. This approach simplifies compliance and provides smaller businesses with access to logistics capabilities typically available only to larger corporations. The company’s focus is on integrating various logistics stakeholders—freight companies, warehouses, customs brokers—into a cohesive system that simplifies international trade processes for MSMEs.
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Tripathi highlighted that while many logistics operations have digitized, exporters are still left managing multiple stakeholders via traditional means like emails and phone calls. By offering a more integrated approach, Hexalog enables MSMEs to focus on reliability, which Tripathi describes as “the product” in the logistics space. The goal is to ensure that MSMEs can deliver consistently without the friction usually associated with international shipping.
### The Broader Context and Competitive Landscape
India’s MSMEs are crucial to the country’s export economy, contributing nearly 45% to national exports. However, these enterprises face significant challenges when venturing into international markets. Unlike large companies, MSMEs often lack the sophisticated trade expertise needed to navigate complex logistics and compliance requirements. This is where companies like Hexalog find their niche, offering more than just digital tools but comprehensive systems that connect different logistics players, simplify compliance, and aid in better decision-making.
The competitive landscape for logistics solutions is robust, with several players focusing on digitization and platform integration. However, Hexalog’s strategy of aggregating freight volumes and emphasizing reliability sets it apart. This approach not only reduces costs for MSMEs but also enhances their ability to compete with larger firms on a global scale.
### Implications for India’s Startup Ecosystem
The focus on logistics and supply chain optimization has broader implications for India’s startup ecosystem. With MSMEs forming the backbone of the country’s economic engine, enhancing their export capabilities could significantly boost India’s global trade footprint. Startups that can offer integrated, cost-effective logistics solutions stand to gain from this shift in focus.
Furthermore, as logistics becomes central to customer experience and repeat business, there is a growing opportunity for tech startups to innovate in areas such as data analytics, route optimization, and supply chain visibility. By leveraging operational data—such as shipment records and delivery timelines—startups can help MSMEs anticipate delays and optimize routes, thereby improving reliability.
As Hexalog and other companies continue to innovate in the logistics space, the next phase of development will likely involve deeper integration of artificial intelligence and machine learning to further enhance supply chain efficiencies. For founders and investors in the logistics tech sector, the critical next step will be to watch for advancements in these technologies and their adoption across India’s MSME landscape. This evolution could define the future of Indian exports, making logistics not just a support function but a strategic asset for growth.
